New Promo Beauty of Joseon Dynasty Cream 50ml

What it is This is Beauty of Joseon's first product, 'Dynasty Cream', which has been loved by many for quite a long time. With its firm texture, it provides dense moisture and nourishment preventing skin from drying out even after long hours. It is a multi-functional cream containing rice bran water, ginseng water, squalane, and niacinamide for skin health, moisture, and to maintain the oil and moisture balance. Its firm texture provides moisture and nourishment from deep within. Long-lasting moisture Containing 2% niacinamide and 2% squalane, it balances oil and moisture and protects skin from external stimuli. Subtle glow finish This cream provides a gentle, glowy finish. It creates a natural and healthy glow when used with foundation. Key ingredients Rice bran water 29% Rice bran is the finest inner bran of milled rice. In the Joseon Dynasty, rice bran water was used like the toner of today. It was called 'Beauty Water', used for beautiful skin. Rice bran, rich in amino acids, minerals, and vitamin E, helps to keep the skin moist and healthy. Ginseng root water 5% Ginseng is the most important herbal ingredient in Korean history. In the Joseon Dynasty, it was called 'Shincho', meaning herb from the gods. The rich saponin contained in ginseng helps to make the skin healthier and more energized. Squalane 2% Squalane, which has properties similar to sebum, helps to balance oil and moisture and acts as a moisture barrier to protect the skin from external stimuli. Niacinamide 2% Niacinamide is a water-soluble B vitamin. It helps to prevent excessively dry or oily skin by regulating sebum secretion.